I’m a multidisciplinary Freelance Designer and Art Director from Kingston, Jamaica – now based in Los Angeles, California. I'm a Savannah College of Art and Design (SCAD) alum with a BFA in Broadcast Design & Motion Graphics. I've been fully immersed in the world of art direction, graphic and motion design, photography, typography, and lettering. I'm interested in and have spent a significant portion of my career in pitch development, curation and writing, and overall front-end creative problem-solving for brands.
I'm grateful to have been able to don different hats on a daily basis – from copywriter, curator and mouthpiece on pitches, to various hands-on roles in commercial production. I admire a strong relationship between design and logic, each working as a compliment and complement to the other. I consider myself a jack-of-many trades with a dose of well-placed OCD, a healthy respect for nuance, and a desire to make something worth watching more than once.
"It's not the what, but the how." — Alicia Lyle