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PNC Wordplay

I worked with Deutsch NY and the super talented design duo of Geoffrey Godet and Burcu Sankur to bring these spots to life. The playful animation on these simplified character shapes along against a backdrop of stylized, living typography gave the spots into a fun 2.5D illustrative quality.

Role: Art Direction




Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Art Director: Jordan Lyle
Producer: Nikki Maniolas
3D Animators: Ben Grangereau, Andrew Kim, Robert Kim
Character Animators: Sharon Huang, James Lane, Sam Ortiz
Designers: Geoffrey Godet & Burcu Sankur, Shawn Lee