I had the opportunity to direct these simple, quirky, vignettes for State Farm. The concept put obvious visual and conceptual pairs together to drive home the idea of home and auto insurance being an equally obvious combination. Even though a couple of these didn't make it past the cutting-room floor, and some not even to this director's cut, it was fun working with Paul Kim to think through some of the obvious and not so obvious pairs to feature. Don't knock the rainbow / unicorn, it's a favorite.
Role: Design / Art Direction / Type Animation
Production Company: Gentleman Scholar
Senior Producer : Tyler Locke
Art Director: Jordan Lyle
Design: Paul Kim, Sam Kim, Brandon Smith
Animation: Sam Kim, Brandon Smith, Chris Finn
Sound Design: Jason Webb