2018

AICP AWARDS

Scholar
Concept / Design

What the f*n?!

The team was thrilled to have the opportunity to concept and produce the 2018 AICP Awards Sponsor Reel. We jumped at the chance to create something truly special but also a little out there, and in true Scholar fashion, we had the combination of live-action, 2D, and 3D at our disposal to tell the story.

We started by brainstorming a list of witty quips and metaphors that would capture the essence of the AICP Awards. Once we had our ideas, we began to flesh them out into visual concepts.